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Sustainability drive for MAAP’s new road cycling collection - endurance.biz

For its first road cycling collection release of 2023, MAAP notes that its new season of road clothing features more recycled fabric content than ever before. The company adds that this is a… ‘small but important step towards sustainability which guides it every day.’

“We believe that progression itself is the ambition, a continual exercise in innovation and betterment,” said Oliver Cousins, co-founder of MAAP. Mens Cycling Shorts

Sustainability drive for MAAP’s new road cycling collection - endurance.biz

“For example, our transition from virgin to Sustainably Preferred Materials (SPM) is not in itself the end goal, but an important progression towards greater positive impact with the planet we all share.”

As Cousin’s points out, the Evade Jersey, one of MAAP’s most popular items, is now made with Sustainably Preferred Materials (SPM) using over 70% Italian-made recycled nylon in the primary body.

Along with the new materials, both Evade and Evolve jerseys kick off the season in a suite of new colourways. The Evade line will also re-introduce off-bike apparel, including sweats, tees, hoodies, beanies and caps.

New for this season, MAAP is introducing the Women’s Short Team Bib Evo. Ergonomically designed in a female-specific cut, the updated bib features a new style with a 5cm shorter leg length, silicone-patterned leg band and higher-cut mesh waist alongside breathable and moisture-wicking materials riders.

Evade thermal long-sleeve jerseys, windproof Draft jackets and vests for damp conditions, are all released in a set of new colours to aid riders as they transition into a new season.

And as some parts of the southern hemisphere move into the deep winter season, there are new colours of waterproof Prime jackets and vests plus refreshed versions of the brand’s two top-end jackets: Ascend, for heavier rain and wind, and Apex, the warmest riding jacket in the range.

Dropping later in March will be the Sphere collection, MAAP’s own visual and technical progression on the Emblem capsule released in 2022.

Sustainability drive for MAAP’s new road cycling collection - endurance.biz

Mens Mtb Jersey The Sphere Pro Hex Jersey 2.0 features an exclusive MAAP hex-tech sleeve for aero optimisation alongside breathable micro-perforated fabric on the back and side panels. It also has an upgraded bonded front hem, larger pockets with anti-sag material and UPF 50+ sun protection factor.