Tencent, other platforms adapt to Beijing's latest tech regulation
GUANGZHOU -- China has tightened restrictions on how companies market products and services to the country's vast online population, in a move that could have effects on corporate social medial campaigns. Developing An Integrated Marketing Mix Service
A ban on stealth marketing -- advertising in which consumers do not realize they are viewing or interacting with an ad -- went into force last month. Examples include product placement, compensated reviews or partnerships with online content creators.
Discover the all new Nikkei Asia app
Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.
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