by Nicole Mistretta, DBJ Data Reporter
CEDARVILLE, Ohio (Dayton Business Journal) -- Outdoor activities like running are considered food for the soul, but limitations presented by the storage of personal effects such as keys, wallet and more put a damper on the experience. Dayton-area student and avid runner Aaron Perry sought a solution. Waterproof Hat
Perry, a sophomore finance major at Cedarville University, was a typical college student working during summer break. Two years ago, he took working to the next level, starting his own business Ultra Lyte.
Ultra Lyte’s concept aimed to help runners like himself find a place for key items on a run by storing them inside a lightweight hat. The product features two elastic pockets on each side, providing space for small accessories.
This past summer Ultra Lyte moved outside a basic concept to the next level with the help of Cedarville’s The Pitch initiative, officially launching the preorder portion of his business on stage. The Pitch is a program hosted by the university’s entrepreneurship center that allows students to make a business pitch to entrepreneurs in highly successful businesses — much like Shark Tank.
Pirate Head Scarf For more on the project, visit the Dayton Business Journal.