by ALEC SCHEMMEL |The National Desk
WASHINGTON (TND) — Country music legend Kid Rock shared his disfavor with Bud Light's decision to roll out an LGBT marketing initiative, including cans with Pride colors to "celebrate everyone's identity" and a partnership with trans activist Dylan Mulvaney, in a video of him shooting up several cases of the Anheuser-Busch beer brand. Aluminum Plastic Capsules
The video, which has earned millions of views in just over a day, starts with Rock's back to the camera, showing his backwards baseball cap that reads "MAGA" on it.
The country music star then turns around and gives a short message before destroying multiple cases of Bud Light using an automatic rifle.
Anheuser-Busch, Bud Light's parent company, was slammed this week by tons of other critics besides Kid Rock for the Bud Light promotional campaign including Mulvaney, a well-known trans influencer. In one promo video shared by Mulvaney, the influencer can be seen drinking cans of Bud Light from a bathtub filled with bubbles.
Mulvaney is a transgender woman, born biologically male, who has gained notoriety for launching a "365 Days of Girlhood" campaign, sparking both criticism and praise.
Mulvaney, and the audience she has generated with her trans activism, has become a popular target for brands. Besides Bud Light, she has reportedly partnered with the likes of Kate Spade, Tampax and several others.
The National Desk (TND) reached out to Anheuser-Busch repeatedly for comment on the criticism its promotional campaign with Mulvaney has received but has not heard back.
Plastic Bottle Cap However, the company has responded to Fox News, telling the outlet the partnership helps the brand "authentically connect with audiences."